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主題酒店設計知识

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如何体现主題酒店設計的创意

文章來源：深圳品彥專業酒店設計人氣：3538 發表時間：2020-04-08 【小 中 大】

一个成功的主題酒店設計，不仅仅需要时尚先进的设计理念，还需立足根本设计思路，在主題酒店設計中需要注重下列主要的要点

第一重点关注主題酒店設計之初对主题酒店建设资源地的市场定位，重点考虑该区域的消费能力，消费水平，消费结构等关键的市场因素，在对市场进行准确的定位之后才能够准确的定位主題酒店設計的规模。

第二重點是對與主題的選擇，主題酒店的規劃設計在某一個程度上來說是一個城市的風景，是城市文化的標志和城市的重要形象之一，也是城市的一部分，所以要對主題進行准確的選擇，假如在香格裏拉規劃設計一個主題酒店就應該選擇一個藏族文化、生態、少數名族風情等主題酒店，如果在香格裏拉規劃一個汽車拉力之家酒店對于資源地來說是明顯的不相符，其酒店的生命也就十分的短暫，並且對當地的民族生態和環境生態有著很大的破壞。

第三對主題酒店的文化定位與文化活化的選擇與把握，任何一個主題酒店蘊藏著自身獨特的內涵文化，如根據不同的資源禀賦條件可以設計儒文化、道家文化、春秋文化、戰國文化等不同的文化形式，在文化的定位基礎上對文化進行活化，使得主題酒店具有鮮活的生命力。

第四對主題酒店的功能定位要准確把握，把握主題酒店的功能作用並且對主題酒店的可衍生的相關産業進行科學合理的活化，注重主題文化的延伸拉長産業鏈。

第五注重消費者的體驗內涵，對體驗的主題性把握要有明確的定位，體驗中具有哪些功能如教育、學習、娛樂等，對體驗産品的表現形式進行深度挖掘，設計出符合市場發展規律的體驗表現形式。

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